For example, the sexy image you see here is a Sports Illustrated ad portraying Lindsey Vonn, downhill gold medal winner at the as a sex object. Rather than emphasize her singular athletic talent as in the second photo, here she is in sexy swimwear (I didn't share the even more sexualized image used in the 2011 publication because I didn't want it on my page).
To
investigate, Mary Kane, reporter from The Nation, conducted an
experiment. Participants were shown photographs of female athletes
ranging from on-court athletic depictions to soft pornography and were
asked to indicate which images increased their interest in women’s
sporting events. Findings revealed that a “sex sells” approach offended
the core fan base of women’s sports (women and older men). In these two
groups, images portraying athletic prowess was most likely to influence
interest.
So what does sell women’s sports? The same thing that sells men's sports: inspirational achievement and the ability to overcome. This is why the Ladies of the Underground sends you real stories of inspirational women. Sensualizing our women cavers only draws attention to their sexuality. We give you the grit and the achievement that really inspires you because you ARE a caver and to give you anything less would be an insult.
SOURCE
http://www.thenation.com/article/162390/sex-sells-sex-not-womens-sports#
So what does sell women’s sports? The same thing that sells men's sports: inspirational achievement and the ability to overcome. This is why the Ladies of the Underground sends you real stories of inspirational women. Sensualizing our women cavers only draws attention to their sexuality. We give you the grit and the achievement that really inspires you because you ARE a caver and to give you anything less would be an insult.
SOURCE
http://www.thenation.com/article/162390/sex-sells-sex-not-womens-sports#
Comments
Post a Comment